How to Obtain WhatsApp Business APIÄ«usinesses need to have to set up a WhatsApp Business account and get it verified to be able to use all the possible opportunities of WhatsApp Business API to the fullest. Additionally, users will not have to download another app, as it is their favourite messaging platform and most of them access the app several times a day. This free-to-download app allows businesses to connect with their customers personally, showcase their products and services, answer their questions throughout their journey. Initially, WhatsApp Business was built keeping in mind the small businesses. If used properly, it can take business communication to a whole new level. It is personal, immediate and trusted and is now at the centre of the communication between brands and their customers. Additionally, WhatsApp Business allows businesses to send appointment reminders, order confirmation, shipping details, order tracking, verification codes, and more. With the latest addition to the service, businesses can create their shop online on WhatsApp, upload catalogue, make orders, and make payments for a seamless shopping experience without having to navigate through multiple apps. The WhatsApp API for Business allows developers to create a customised experience to reach a larger audience and provide an even more effective customer engagement. This is the reason major brands around the world are enthusiastic about utilising the full potential of WhatsApp platform. However, WhatsApp takes the lead with users in over 180 countries sending more than 60 billion messages daily. ![]() With the advent of omnichannel support, apps like Facebook Messenger, Telegram, Line and WhatsApp are among the preferred communication channels. Now, with the introduction of WhatsApp Business API, businesses around the world have also been clamouring to use it too. The platform became even more reliable after it introduced end-to-end encryption allowing users to connect privately and securely anywhere and anytime. WhatsApp emerged as a fast, simple and convenient way of connecting with friends and family to connect, create groups, broadcast messages, share texts, images, gifs, videos, send and receive documents, and more. The most popular global messaging platform has changed how consumers and brands communicate with each other throughout their journey with the introduction of WhatsApp Business API.
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